SALES DEVELOPMENT PROGRAM

Move from Random Selling to Repeatable Sales Execution

A practical, systems-focused sales development program for organizations that want to build a more structured, measurable and repeatable sales function.

Sales performance should not depend on individual brilliance, personal networks or who happens to be your best salesperson.

The Sales Development Program helps organizations build the frameworks, systems, tools and execution discipline required to turn sales into an engineered growth system.

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Introduction to the Program

Many organizations invest heavily in salespeople, marketing, incentives and business development—yet sales performance remains inconsistent and difficult to predict.

The challenge is often not motivation.

The challenge is structure.

Organizations may operate without a documented sales framework, clearly defined offers, structured prospecting systems, repeatable engagement processes or a measurable execution rhythm.

The result is predictable:

  • Sales performance varies from person to person
  • Revenue forecasting becomes difficult
  • New salespeople take too long to become productive
  • Sales knowledge remains trapped in individuals
  • Growth depends heavily on individual effort

The Sales Development Program was designed to close this gap.

It is a structured, practical and execution-focused program designed to help organizations transition from ad-hoc, instinct-based selling to repeatable, framework-driven sales execution.

Who is the Program For?

The program is designed for organizations seeking to professionalize and systemize their sales function.

It is particularly relevant for:

  • Sales Managers and Team Leaders
  • Business Development Managers
  • Key Account Managers
  • High-potential Sales Professionals
  • Founders and Business Owners involved in sales
  • Marketing and Growth Leads supporting revenue teams

The program is especially valuable for organizations that:

Want consistent sales performance across teams

Build a common sales approach instead of leaving every salesperson to develop their own method.

Are scaling

Build repeatable systems that can support growth and new team members.

Sell high-value or complex solutions

Create structure around consultative, relationship-based and solution-oriented selling.

Want predictable revenue growth

Move from activity-driven selling towards a measurable sales execution system.

What Will You Learn?

By the end of the program, participants will have developed a structured understanding of how to:

Define What You Sell

Document products and services clearly so that they are easier to position, explain and sell.

Build Strong Offers

Develop audience-specific offers instead of trying to sell everything to everyone.

Build a Prospecting System

Create reliable and repeatable ways of finding potential clients through relevant online and offline channels.

Engage Prospects

Develop structured approaches for initiating and sustaining meaningful sales conversations.

Choose the Right Acquisition Methods

Evaluate different client acquisition methods and identify the approaches most relevant to your organization.

Build a Sales Framework

Develop a documented 7-Step Universal Sales Process that can be adapted across products, services and industries.

Develop Sales Competencies

Build the practical skills required to execute each stage of the sales process effectively.

Create an Execution System

Develop routines, scorecards, accountability mechanisms and action plans that turn sales knowledge into consistent execution.

Program Structure

The Sales Development Program is built around nine practical modules:

Module 1 — Introduction to Sales Frameworks

Understand why structured selling consistently outperforms instinct-based selling and identify the cost of operating without structure.

Module 2 — Product Documentation

Answer the fundamental sales question:

What exactly do you sell?

Document your products and services in a clear, customer-facing way.

Module 3 — Offer Development & Audience Mapping

Learn how to package value into specific offers aligned with clearly defined audiences.

Module 4 — Prospecting

Learn how to generate consistent lead flow through structured online and offline prospecting.

Module 5 — Engagement & Outreach

Learn how to approach prospects, initiate conversations and communicate your value with clarity and confidence.

Module 6 — Client Acquisition Methods

Explore different client acquisition approaches and identify the methods most relevant to your organization.

Module 7 — The 7-Step Universal Sales Process

Build an adaptable sales framework covering the full sales cycle:

Prospecting → Qualification → Needs Analysis → Objection Handling → Closing → Follow-Up → Delivery

Module 8 — Sales Skills & Competencies

Develop the practical capabilities required to execute each stage of the sales framework.

Module 9 — Action Planning & Execution

Create the routines, scorecards and action plans required to sustain execution and accountability.

More Than Sales Training

Build a Sales System While You Learn

The Sales Development Program is not designed to end when the training ends.

Participants work on real sales challenges from their own organizations and apply the frameworks as they learn.

The program combines:

  • Facilitated group learning
  • Real-world organizational assignments
  • Peer problem-solving
  • Practical discussions
  • Guest speakers with industry experience
  • A guided Sales Challenge
  • Practical tools, templates and frameworks

Participants do not simply learn. They build and apply in real time.

What Does Your Organization Gain?

Beyond Training: Sales Framework Development

Organizations participating in the program receive guided support to translate the learning into a sales framework tailored to their business.

This involves:

Products
Clarifying and documenting what the organization sells.

Offers
Aligning offers with specific audiences and market needs.

Processes
Translating the universal sales framework into company-specific sales processes.

Execution
Creating practical routines, scorecards and accountability systems.

The goal is to ensure that the program produces more than a trained salesperson.

The goal is a stronger, more structured sales function.

What Will You Leave With?

Participants will develop practical sales assets including:

  • A structured understanding of sales frameworks
  • Documented products and services
  • Audience-specific offers
  • Prospecting systems
  • Structured client engagement methods
  • A documented 7-Step Universal Sales Framework
  • Execution scorecards
  • Accountability systems
  • Practical tools and templates

The outcome is not theoretical knowledge.

It is a documented, usable sales framework.

Why This Program Is Different

SYSTEMS, NOT MOTIVATION

We focus on building sales structures that can be used repeatedly—not temporary motivation.

PRACTICAL, NOT THEORETICAL

Participants apply the frameworks to real business situations throughout the program.

ORGANIZATIONAL, NOT JUST INDIVIDUAL

The objective is to strengthen the organization’s sales function, not simply improve one salesperson.

ADAPTABLE

The frameworks can be adapted across products, services and industries.

EXECUTION-FOCUSED

Learning is connected to assignments, sales challenges, routines, scorecards and action plans.

BUILDS ORGANIZATIONAL ASSETS

Participants leave with frameworks, documentation, tools and systems that can continue to be used after the program.

Sales excellence is engineered — not accidental.

Program Format

The Sales Development Program is delivered in a cohort-based, hybrid learning format combining facilitated learning, practical assignments and peer interaction.

Participants learn alongside other sales and business leaders while applying the concepts directly within their organizations.

Learn. Build. Apply. Execute.

Program Investment

UGX 2,500,000 per participant

The tuition covers course administration and the logistics required for participation in the program.

Flexible installment arrangements are available upon request.

Who Should Attend?

Organizations are encouraged to nominate sales professionals and leaders who can apply the frameworks within the organization and contribute to building a structured sales function.

You may nominate:

  • Sales Managers
  • Business Development Managers
  • Key Account Managers
  • Sales Professionals
  • Founders & Business Owners
  • Marketing & Growth Leads

Ready to Build a Better Sales System?

Your sales team does not need another motivational talk.

It needs clarity, structure, frameworks and disciplined execution.

Move your organization from:

Random Selling → Repeatable Sales Execution

Individual Effort → Sales Systems

Unpredictable Activity → Measurable Execution

Trapped Knowledge → Documented Frameworks

Salespeople Selling Their Own Way → A Common Sales Process

Build a sales function that can perform consistently—regardless of who is selling.

REGISTER FOR THE SALES DEVELOPMENT PROGRAM

For more information:

Price Media
communications@pricemedia.us
+256 200 985 500 — Calls/WhatsApp

Moses Mubiru
moses@pricemedia.us
+256 703 550 051 — Calls/WhatsApp

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