Customer testimonial Video Production
We engineer videos that are more
engaging and memorable.
What is a customer testimonial video?
They provide an opportunity for customers to share their experiences and provide genuine feedback. By including video testimonials on your website or social media, potential customers can see and hear from real people who have used your product or service, increasing their trust in your business. At the end of the day, the more authentic your brand feels, the better.
BENEFITS
The benefits of documentary video
production
01
They capture customer delight:
We're all familiar with the expression: ‘It was written all over their face’. When we’re truly happy or excited, it shows. And when your customer feels that way about your product or service, it’d be a crime not to capture their delight. Video testimonials are an amazing way to share the genuine excitement of your customers in the moment, in a way a written testimonial never could. Even with an excessive use of exclamation marks.
02
They’re more memorable:
The more senses engage in an experience, the more memorable it becomes. When we can see and hear someone speaking, it stays with us longer than simply seeing something written. Storytelling is also an effective and memorable way to help people retain information. So if you can structure a testimonial with a customer facing and overcoming a problem, it has a better chance of sticking in people’s minds.
03
They build a connection:
People like people. We respond well to faces and identify with those we can relate to. By seeing someone talk about a problem we also face, and hearing about the way they dealt with it, we build an emotional connection with them, and by proxy, with that brand. For that reason, aim to build a bank of video testimonials that cater to all of the customer personas you target, in every region.
04
They’re more believable:
Authentic video testimonials aren’t perfect. Maybe your customer doesn’t use exact terminology, or maybe they stumble over their words. But the great thing is, they don’t have to be! It’s those very human mistakes that prove there’s no script and amp up the authenticity. With customers becoming more discerning, a video testimonial is much more likely to be believed than a block of text on your website.
05
They’re more engaging:
Among a sea of written emails and text-heavy websites, videos make a welcome change and can help you stand out in an increasingly noisy landscape. With sound and movement, video testimonials are instantly engaging and much harder to scroll past than a written testimonial. And if you’ve gone to the effort of securing one, the last thing you want is for it to be ignored!
06
They’re super shareable:
A video testimonial makes for an engaging social media post, a compelling email and a welcome addition to almost any web page. Their ability to bring life and personality to every channel makes them a valuable and versatile asset for marketers who need hard-working content to share across an ever expanding range of channels.
EVENTS VIDEOS!
How We Do Things?
Are you curious about how we tackle the video production process? Here’s our secret!
Creative Brief
process begins with a questionnaire and some basic questions about your business and video requirements so we can get a general idea of what you’re looking for.
Kick-off Call
with both our team and yours. After discussing your specific needs, we’ll focus
on sharing ideas and coming up with the piece's general storyline and art design.
Script
script to deliver the right message to
your audience based on their unique characteristics and your marketing goals.
Art Direction
aesthetic and artistic elements by
carefully selecting the right color palette, ideas for the set, costume references,
and more.
Storyboard
the go-ahead, we’ll create a storyboard
that showcases the main actions along with descriptions to give you an idea of how
these actions will unfold and what your
live-action video will look like.
Casting &
Voice Over
over artists among our professional
talents to convey your message in
a way that perfectly resonates
with your audience.
Art
Pre-Production
building the set and props, and selecting
the costumes. If the video is not shot
in-studio, we also scout for an
appropriate location.
Shooting
the instructions to the actors and
the cameras start rolling!
Post-Production
& Animation
tracks to your animated explainer
video to make it even more
engaging and fun to watch.
WHY US!
What makes us unique?
CASE STUDY
A Million Dollar Success Story
MedVector, a Healthcare telemedicine platform for clinical trials, came to us with a challenge. They needed an animated explainer video that could attract investors and raise funds. That was the marketing goal.
We created a whiteboard animation video to help industry experts and potential investors easily understand all the benefits MedVector offers.
GETTING IMPRESSED?
Tell us more about your
next project
Start with a free consultancy with one of our experts
Trusted By
CONNECT WITH US
Tell us more about your next project
We are first a communications agency to core with a exceptional ability in creating videos that serve any desired objective.
We have had a rare privilege of being repeatedly trusted by all types of clients inclusive of individuals, small companies, large companies, NGOs, and INGOs to provide various types of video content.
Whatever your next project, we would like to discuss it.